Houston, We Have Beef

I accidentally started an internet feud with a popstar. Oops? When Katy Perry infamously went to space for all of about 4 minutes as part of the Bezos-backed Blue Origin PR stunt, I responded to a Pop Crave X post saying she had returned with “Can we send her back.” A few hours later, Kesha, who has had beef with Katy Perry in the past, posted a picture to her social media posing with a Wendy’s cup. The rest, as they say, was herstory.
  • 27% increase in Wendy’s sales
  • 3 billion earned media impressions
  • One GIANT Tweet