Wendy's Spicy Holiday
To prove just how spicy our Spicy Chicken Sandwich is, we turned it into a limited-edition ornament that literally roasted you. Eight different roasts, one for each of the spices in the chicken. If you tapped your phone against the ornament, it took you to the Wendy’s app for an exclusive offer.
- Sold out in 15 minutes.
- 520 mil earned media impressions.
- 295% increase in click-through.