Bobbie Armstrong

Senior Social Copywriter + Community Manager

VML · Wendy’s · Jan 2025 – Present

• Led community management across platforms and served as primary writer for main feed content on Threads.
• Grew account by 500K followers and generated millions of impressions monthly.
• Led rapid-response trend content on X and Threads.
• Contributed to trend-based content on Instagram and TikTok.
• Managed social for major campaigns and collaborations including SpongeBob and Wednesday.
• Comments averaged 100K likes per week.
• Single reply on X generated a viral moment producing 1.6B earned impressions and Wendy’s highest sales days of 2025.

Community Manager

VML · Wendy’s · Jul 2024 – Dec 2024

• Responded to high-volume daily engagement across platforms.
• Partnered with art directors to develop evergreen and trend-driven main feed content.
• Identified trending posts and deployed brand comments generating millions of likes.
• Supported social strategy for large-scale campaigns and activations.

Copywriter

VML · Jan 2023 – Jul 2024

Clients: Colgate, Fabuloso, August

• Created social content across platforms for Colgate including a multi-million-dollar 360 campaign for Colgate Optic White.
• Contributed to brand equity rebrands.
• Rewrote the social playbook for Fabuloso and helped define its new social voice.
• Launched the proactive “Tampon Test” campaign for period care brand August.

Associate Copywriter

Red Fuse · Jun 2021 – Dec 2022

Clients: Tom’s of Maine, Colgate

• Conceptualized and built full social content calendars with art directors.
• Pitched an idea that resulted in a $10K grant to a nonprofit providing outdoor experiences for LGBTQ youth through the Tom’s of Maine giving program.

Comedy Writer (Freelance)

Jan 2017 – Present

• Satire published in McSweeney’s 45 times.
• Known for rapid topical pieces written within hours of breaking news.
• Humor writing also published in The New Yorker and other online publications.